Birmingham businesses join art trail herd
A stampede of local businesses has signed up to become a sponsor for Birmingham’s next art trail, Bulls in the City.
Birmingham Hospice has partnered with Wild in Art, a global producer of art trails, to create a new, showstopping trail for Birmingham in the summer of 2025 to raise money for the hospice.
Iconic Brummie businesses and organisations have signed up to sponsor a sculpture, including Selfridges, Brindley Place and Paradise, DLA Piper, MHA and Salts Healthcare, as well as local BIDS including Harborne and Central. Sponsorship opportunities are extremely limited, so businesses are encouraged to sign up soon!
Birmingham-based relocation company, Restore Harrow Green, has also signed on as Logistics Partner for the trail. Having worked on previous Birmingham art trails including The Big Sleuth in 2017 and The Big Hoot in 2015, the team at Harrow Green were keen to support once again.
The trail itself is inspired by the iconic Bullring bull, created by sculptor Laurence Broderick. Next summer will see a herd of 40 fibreglass bull sculptures take over the city, eventually being auctioned off to raise money for Birmingham Hospice.
Steve Hewlett, Central BID manager, said: “Central BID is proud to support Birmingham Hospice with the exciting ‘Bulls in the City’ trail.
“Sculpture trails produced by the world-renowned Wild in Art and their artists are always hugely popular with visitors and raise much-needed funds for charity.
“Sponsoring a bull will provide companies with not only a high-profile presence in the city, but also enable Birmingham Hospice to continue its important work.”
With sites in Selly Park and Erdington, Birmingham Hospice supports local people living with a terminal diagnosis, offering expert palliative and end of life care for free to communities in and around Birmingham.
The Bulls in the City trail will directly support Birmingham Hospice by raising awareness while the trail is live next summer, but it will also raise vital funds when the 40 sculptures are auctioned off after the trail.
Rebecca Richards, senior events manager at Birmingham Hospice, said the trail is an incredible opportunity for local businesses to support the hospice.
“Due to the national funding crisis affecting all hospices in the UK this year, it’s more important than ever we raise vital funds and awareness for our charity,” she said.
“Bulls in the City will be fantastic for our charity, but it’s also a great opportunity for local businesses to get involved in what is set to be the biggest and best art trail our city has ever seen!”
Businesses and organisations are invited to support the project through sponsorship of the larger sculptures which will be decorated by local and national artists.
