Birmingham aparthotel celebrates successful first year
Asset management company, Switch Management Ltd, is celebrating a strong opening 12-month performance at its landmark aparthotel Birmingham property.
aparthotel Birmingham bosses say they have experienced an “exceptional” level of bookings since launching in January 2024 - 24 per cent above the new property opening industry levels in its first six months, driven by corporate bookings.
In Q4 2024, aparthotel Birmingham delivered an almost identical Revenue Per Available Room (RevPAR) performance against other aparthotel properties in the city (around £75), while November saw the property’s strongest month in both occupancy (81 per cent) and room rate (£100.50).
The site has also garnered a positive response from guests, with ratings of 8.9/10 on booking.com and 9.0/10 on Expedia.
It has climbed to seventh on TripAdvisor’s list of best hotels in Birmingham.
Stuart Gillespie, group commercial director at Switch Management, said: “aparthotel Birmingham has fast established itself as an industry-leading asset, and we’re delighted to have exceeded expectations in our first year of operation.
“In a crowded market, aparthotel brought an exciting new proposition to the city, responding to growing demand for flexible short and long-term stays that offer a mix of both convenience and luxury.”
aparthotel offers a choice of ten accommodation types across 161 suites, from a classic 22sqm studio to terraced apartments.
Each apartment is furnished with a fully-equipped kitchen and guests can benefit from the latest technology, including self-check-in portals and wi-fi hotspots.
The development also includes an on-site Nisa Local store.
Formerly known as the Royal Angus Hotel, Switch oversaw the site’s redevelopment on behalf of its owners, SevenCapital, and continue to manage its operations as asset managers.
