Agency supports success of thriving beauty brand
A Sutton Coldfield agency is marking Women’s Entrepreneurship Day today by highlighting its work with a local beauty brand.
Adventure Graphics have been working with entrepreneur Chennille Williams, founder of Above & Beyond Everything, to launch her new ecommerce website.
The website launched a year ago after Chennille’s meticulous efforts to research her market, source high-quality products and look at every aspect of her brand including packaging and design.
Above & Beyond Everything offers a luxury line of beauty products, including glitter eye shadows, designed to give women the confidence to look and feel great on any occasion.
“Our mission is to elevate beauty so that every woman feels empowered,” says Chennille.
“With products that are luxurious yet effortless, we want women to feel like their true selves.”
Penny Kay, marketing and projects lead at Adventure Graphics, said: “From the very first meeting with Chennille we were blown away by her preparation, vision and attention to detail.
“She arrived with a full presentation about her ideas and what she wanted. The amount of work she had already put into her brand and web design was just mind-blowing.
“She was the epitome of a hardworking, driven, industrious entrepreneur and we were instantly sold and knew immediately that we’d love to work with Chenille too!”
Chennille (pictured, above) and Penny recently sat down for an Adventure ‘5 Minutes With…’ blog and they talked about the rollercoaster of setting up, and running a business.
As Chennille explains: “I have learnt so much from running my own business and I realised it requires a lot of patience, time and perseverance.
“Without those three things you cannot expect your business to be a success.
“I think what a lot of people don’t realise sometimes is the time and effort you have to put into building a brand.
“You have to be willing to sacrifice a lot of time when building a business and most importantly listen to what the customer wants and needs.
“This is how you will acquire new customers and have returning customers and by providing a good customer service builds trust for your brand.”
As a fitting first birthday present, Above & Beyond Everything has been invited to have a pop-up shop at the prestigious UK Beauty Awards.
Chennille said: “I was so shocked when I got the email with this opportunity, I still don’t think its sunk in yet!”
Explore the brand at the Above & Beyond Everything website.
