Agency on mission to update firms on changing world of search marketing
A start-up business that has joined Greater Birmingham Chambers of Commerce (GBCC) is keen to update members on the way search marketing is continually changing.
eKim Commerce has been founded by Michael Farr, who has 12-plus years’ experience working in global digital marketing agencies with some of the world’s biggest brands.
He has setup eKim Commerce to support SME businesses and entrepreneurs in the West Midlands selling online.
The digital marketing agency is based in the Grade II listed Alpha Tower in Birmingham specialising in search marketing and product content optimisation.
Michael (pictured) said: “The way users search is constantly changing. Recently we’ve seen the emergence of voice search and even ‘circle to search’ where a user can search based on visuals in the images on their phone.
“The platforms people search on are also changing with TikTok and Amazon emerging as go-to platforms for product research in recent years.
“eKim Commerce aims to help brands navigate the changing search landscape to ensure their businesses are discoverable to shoppers.
“We are keen to share the latest search news with members of the Chamber and help brands looking to improve their search campaigns.”
eKim Commerce has joined the GBCC to meet local businesses, get advice and learn from business leaders across the region.
Michael took part in the GBCC Small Business Academy and added: “I’m delighted to join the Chamber of Commerce.
“I am looking forward to connecting with businesses and entrepreneurs across the West Midlands at Chamber events, and as part of the Small Business Academy.”
