Agency makes waves in Australia by joining multiple committees
Birmingham based, international integrated communications consultancy, Liquid, has strengthened its presence in the Australian communications industry by joining the Public Relations and Communications Association (PRCA) APAC NextGen Group committee.
Tom Dellow (pictured), account executive based in Liquid's Brisbane office, has been appointed as one of two Australia-based committee members, playing a vital role in pushing forward the group's upcoming plans and ambitions.
Tom brings to the committee his understanding of the UK PR industry, which can be applied to the recent UK-Australia Free Trade Agreement and used to support PR professionals when introducing products to new markets.
The NextGen Group is an initiative by PRCA APAC, the Asia-Pacific regional arm of the world's largest professional PR body.
Aiming to provide events, information, support and advice to practising PR and communications professionals across the region, the group shares best practice, promotes the importance of PR and communications as a profession, and breaks down competitive barriers via collaboration.
Speaking of his involvement, Tom said: “I'm very excited to be joining the PRCA APAC NextGen Group committee and can't wait to get stuck in.
“I'll be bringing insights from working in both the UK and Australia and hope to use these to share advice on how consultancies in APAC can harness ideas and learnings from different markets.
“I'm also looking forward to learning more about the APAC PR and business landscape, at the same time as meeting likeminded individuals who want to showcase the value of PR for organisations and individuals.”
Liquid has a long-standing commitment to the PRCA, both in the UK and APAC.
CEO Lis Lewis-Jones has sat on the PRCA UK board since 2013 and was PRCA Council chair in 2011/2012. She also recently sat on the interim board which was responsible for conducting PRCA's global governance review, looking at regional and international activity.
Chloe Baker, head of public relations in Liquid's Birmingham office, is chair of the Midlands NextGen Group committee, which relaunched in 2022 to encourage collaboration between local PR professionals.
Country lead for Australia and APAC, Hollie Jones, is also a founding member of PRCA's Australia Network which launched in October 2022.
Liquid's CEO, Elisabeth Lewis Jones, said: “It's fantastic to see our involvement in the PRCA's NextGen work across the globe, inspiring the next generation of professionals as well as those who are highly experienced in the industry.
“Both Tom and Chloe bring a wealth of knowledge to the NextGen Groups, and I look forward to seeing them share this with their peers through their work with the PRCA.”
