Agency appointed to shine light on camping brand’s sustainability mission

An award-winning camping brand has teamed up with Birmingham-based marketing agency Digital Glue in a bid to raise its profile and shine a spotlight on its sustainability mission.

OLPRO, the UK’s only B-Corp certified camping brand, has enlisted Digital Glue to shine a light on its 2024 strategy, which includes the launch of a new sustainability material.

OLTech Re-pro is made from recycled single-use plastic bottles.

The company says this launch affirms its commitment to sustainability, a mission which is reinforced throughout the brand.

Digital Glue, a full service marketing agency based in Birmingham’s city centre, will be working with OLPRO, amplifying its message through targeted PR campaigns.

Daniel Walton, founder at OLPRO, said: “Teaming up with Digital Glue is a strategic move for OLPRO as we continue to prioritise and amplify our sustainability initiatives.

“Digital Glue’s proven track record and commitment to driving impactful PR campaigns align seamlessly with OLPRO's mission, making this collaboration a natural progression in our journey,"

Digital Glue's owner, Javan Bramhall, added: "We are thrilled to be working hand-in-hand with OLPRO, an industry leader that shares our values.

“Together, we aim to not only raise awareness of OLPRO's commitment to sustainability but also work together to amplify the exciting level of innovation happening in and around the West Midlands.”

Pictured: OLPRO founders Lisa Walton and Daniel Walton