Agency appointed to represent Manufacturing Technology Centre
The Birmingham office of leading international communications agency Grayling has been appointed by the Manufacturing Technology Centre (MTC), an independent Research & Technology Organisation (RTO) and part of the High Value Manufacturing Catapult, which is supported by Innovate UK.
Grayling 's work will encompass comprehensive support for the MTC 's communications vision, messaging and strategy.
The agency will also develop a dedicated press office function, building on the MTC 's brand visibility and showcasing its pioneering work at its Coventry campus and satellite facilities in Liverpool and Oxford across various sectors, including the built environment, power and energy, and developing the skills needed for the future.
Established in 2010, the MTC represents one of the largest public sector investments in UK manufacturing.
It collaborates with industry, academia and private organisations to bridge the gap between university research and the development of innovative manufacturing solutions, enabling the transfer of insights and skills across a wide range of sectors.
The MTC will benefit from Grayling 's extensive expertise in technology and engineering. Additionally, the MTC will leverage Grayling 's network of nine offices across the UK.
Bernd Hofmann, chief marketing officer at the MTC, said: “The MTC serves as a catalyst for the future growth and success of advanced manufacturing in the UK.
“We are thrilled to partner with Grayling to really showcase the cutting-edge work within our world-class facilities and the opportunities we provide to help organisations of all sizes in tackling some of the biggest issues society faces."
Patrick Fraser, director, and head of Grayling 's southern region added: "We have seen a tremendous start to 2023, with more businesses exploring their long-term brand vision and comprehensive communications strategies. We are excited to use our expertise in the manufacturing sector to highlight the MTC's remarkable endeavours.
“This includes their ground-breaking work in advancing low carbon hydrogen production capacity and spearheading a swift energy transition towards achieving Net Zero, which has the potential to revolutionise the UK industry."
