Judging Chair
Anjum Khan
Director of Asian Business ChamberGreater Birmingham Chambers of Commerce
Meet the Judges
Emily Berridge
Louise Dunn
Kevin Johns
Rohit Parmar-Mistry
Sana Saddique
Greater Birmingham Chambers of Commerce
Louise has built up an extensive network of candidates and clients during her career and is synonymous with delivering results and providing a quality professional service. She has a natural ability to engage, and listens enthusiastically to people’s needs, in order to make the right match. Since co-founding The Recruitment Duo in October 2021 she has imparted valuable market knowledge, and guided 45 businesses to successfully recruit and retain talent for over 200 placements. 40% of The Recruitment Duo’s client base are Solihull Chamber members, highlighting the significance and importance of such strong working relationships through their Chamber membership. She has honed a wealth of knowledge regarding businesses in the Solihull and surrounding area, and her expertise is regularly called upon by businesses particularly in the IT/Telecomms, Education, Property/Housing, Engineering, Fleet and Professional Services industry sectors. Louise is an active member of the Solihull Chamber, serving on the Executive Committee. The Recruitment Duo were awarded “Excellence in Customer Services” at the 2023 Solihull Chamber awards. They were recognised as highly recommended for “Excellence in Sales, Marketing and Communication” at the 2024 Solihull Chamber of awards, and shortlisted for “Excellence in Customer Services” at the 2023 Greater Birmingham Chamber awards.
Kevin Johns is a Director and shareholder of Prime Accountants Group, one of the largest independent firms of Chartered Accountants and Business Advisers in the West Midlands.
Kevin led the group to win the Solihull Chamber Business of the Year Award in 2023, as well as the Contribution to the Community Award. He leads the business not only for the good of his team and clients but also for the benefit of the greater community at large.
Taking an active interest in the development and growth of the Solihull business community, Kevin has served on the Executive Committee at the Solihull Chamber for 12 years including 2 years as President, he continues to serve as Vice President. Kevin is Chairman of Solihull BID and was awarded a British Empire Medal in 2019 for his services to Solihull.
Kevin is passionate about supporting the next generation of business leaders and has already taken on a mentoring role to support one of the Chambers’ Future Faces members. He sees the role of VP as a position from which he will be able to offer greater support to the current President and the future President Elect.
With over 30 years of experience, Kevin has worked with a wide variety of businesses, from owner managed to multi-million pound turnover businesses. His diverse portfolio of clients enables him to develop an understanding of the various needs within the business community, which allows him to bring forward the views of many business leaders to ensure they are heard.
Rohit Parmar-Mistry isn’t who you might expect from the man behind an AI platform.
The thing is, he's not a tech-bro, and he didn’t even enter this field through an interest in technology specifically. In fact, he’s more interested in tech from a business-first perspective, particularly when it comes to helping SMEs simplify their operations and achieve greater success.
He’s always loved video games since he was a kid and enjoys the amazing things technology and AI can do, but he always said he’d never get into coding, preferring instead to pursue his original plan of starting a microfinance business to help fund entrepreneurs in developing countries, a passion that still drives him.
After graduating from university, he got a job in financial services to move closer to his dream, working extensively with data visualisation tools. He realised there was a gap in financial advisors’ ability to report on and analyse their clients' investment portfolios. As his career progressed, he recognized this reporting issue wasn’t unique to finance—it was prevalent across industries, especially in SMEs.
This frustrated him because SMEs are agile enough to use data in real time, while larger corporations, despite having access to reports, often fail to act quickly or receive the information too late.
This is what led him to create Pattrn—not out of a desire to build cool tech, but to unlock the doors separating entrepreneurs from business-altering information, allowing them to invest wisely, save money, and scale successfully.
Rohit feels honoured to be building this platform alongside forward-thinking, highly motivated people who are tired of reactive, backward-looking reporting and are eager to create change in real time.
Sana is the Founder and Director of Collective Law Solicitors. Before starting her own firm, she was the Partner in a regional law firm. She attained Partnership by the age of 30 and launched her own firm at age 32. Sana has been named Most Client-Focused Divorce Solicitor 2024 and Outstanding Woman in Professional Services 2024. Her law firm was awarded Divorce Law Firm of the Year 2023 and 2024 and were also finalists in the British Family Law Awards as Boutique Law Firm of the Year 2024. #
As a business owner herself, Sana understands the challenges of running a successful business and brings a wealth of insight into the dynamics of the local business community. Alongside managing Collective Law Solicitors, Sana is a Director of Birmingham Law Society and the Chair of the Health and Disability sub committee. She also sits on the executive committee of the Asian Business Chambers of Commerce.
In addition to her expertise in family law, Sana is passionate about supporting entrepreneurship and fostering growth in the local economy. As a judge for the Chamber of Commerce Awards, she brings a deep understanding of the legal and commercial landscape, and a commitment to recognising innovation, dedication, and resilience among local businesses.