How to Enter International Markets

This session dives deeper into the strategies and processes required to successfully enter international markets.

Designed for businesses that have assessed their export potential, this event focuses on practical guidance for launching in foreign markets. Learn how to choose the right entry strategies, navigate cultural differences, and create a market-specific plan that drives growth.

Key Topics:

Selecting the best market entry strategy (e.g., partnerships, licensing, direct investment)

  • Building effective international relationships
  • Adapting your marketing and operations for local markets.
  • Managing risks and challenges in global expansion.

Whether you're ready to take the plunge into exporting or refining your existing plans, this session will equip you with the tools and confidence to succeed internationally.

This workshop is part of our Exporting Starts Here programme. West Midlands Combined Authority (WMCA), funded by the UK Shared Prosperity Fund (UKSPF), has commissioned Exporting Starts Here led by the Coventry and Warwickshire Chamber of Commerce. This initiative empowers small and medium-sized businesses across Coventry, Solihull, Birmingham, and the Black Country to thrive internationally.

Exporting can transform your business, driving growth, innovation, and competitiveness. By expanding into international markets, businesses can increase productivity, enhance resilience, and unlock new opportunities

Who Can Benefit from this Fully Funded Programme?

 

The programme is designed to enable more companies across the West Midlands to confidently export. Our goal is to empower new-to-market and new-to-export firms with resources and insights for sustainable scaling. Eligible businesses must:

  • Be registered in, or operate primarily within, Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, or Wolverhampton.
  • Be involved in industries with strong potential for growth and development in the West Midlands.
  • Exporting isn’t just for products. Service-based exports represent a significant growth area for UK businesses and can be highly profitable. Therefore, whether you’re in tech, finance, creative industries, consulting, or education— we can help you access opportunities in international markets.
 

 

Venue

Online

 

 

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